Behind the project
The Holy Bean is a fictional brand I created, inspired by everything I love about coffee. I grew up in the countryside of Brazil, where coffee production drives much of the local economy. I’ve seen firsthand how deeply coffee culture impacts families and communities.
In Brazil, coffee is more than just a beverage—it’s a daily celebration of life. Every morning and afternoon, when it’s coffee time, it’s also time for good conversation, a moment to connect, and share stories. Coffee brings people together.
I am currently part of Ra-Prana, a non-profit organization dedicated to providing fresh fruits and vegetables to our communities free of charge. This experience has deeply inspired me in shaping the branding for this project, reinforcing my commitment to connection, generosity, and meaningful impact.
